Department of Commerce - General

Dr. S. Deva Prasanna

Assistant Professor

Education

  • Ph.D., Consumer Behaviour, Manonmanium Sundaranar University, Part-Time - 2013
  • M.Phil., Marketing, Alagappa University (Part-Time) - 2009
  • M.Com., Scott Christian College - 2002
  • B.Com., Women's Christian College - 2000

Qualification

  • NET, University Grants Commission - 2010
  • MBA(Banking & Finance), Alagappa University, Part-Time - 2009

Publications

  • Published a Research Paper titled 'Factor Affecting Consumer Impulse Buying Behaviour in Chennai City' in An International Journal of Advanced Research in Science, Communication and Technology (IJARSCT)Year of Publication: 2021; ISSN No: 2581-9429
  • Published a Research Paper titled 'Islamic Banking in India: A Myth' in An International Journal of Advanced Research in Science, Communication and Technology (IJARSCT)Year of Publication: 2021; ISSN No: 2581-9429
  • Published a Research Paper titled 'E-Retailing and Brick-And-Mortar Stores in India' in Business Administration in IndiaYear of Publication: 2021; ISSN 2690-1749