Unit I
SELF-AWARENESS(WHO) & POSITIVE THINKING(UNICEF)
Unit II
EMPATHY
Unit III
CRITICAL & CREATIVE THINKING
Unit IV
Part of Speech
4.1 Articles
4.2 Noun
4.3 Pronoun
4.4 Verb
4.5 Adverb
4.6 Adjective
4.7 Preposition
Unit V
Paragraph and Essay Writing
5.1 Descriptive
5.2 Expository
5.3 Persuasive
5.4 Narrative
Reading Comprehension
Unit I
Management
Importance – Definition – Nature and Scope of Management – Process – Role and Functions of
a Manager – Levels of Management – Development of Scientific Management and other Schools of thought and approaches.
Unit II
Planning
Nature – Importance – Forms – Types – Steps in Planning – Objectives – Policies – Procedures and Methods – Natures and Types of Policies – Decision – making – Process of Decision – making – Types of Decision.
Unit III
Organizing
Types of Organizations – Organization Structure – Span of Control and Committees –
Departmentalization – Informal Organization- Authority – Delegation – Decentralization – Difference between Authority and Power – Responsibility.
Unit IV
Direction
Nature and Purpose. Co- ordination – Need, Type and Techniques and requisites for excellent Coordination – Controlling – Meaning and Importance – Control Process.
Unit V
Definition of Business ethics
Types of Ethical issues – Role and importance of Business Ethics and Values in Business – Ethics internal – Ethics External – Environment Protection – Responsibilities of Business
Unit I
Meaning and scope of Accounting
Meaning and scope of Accounting, Basic Accounting Concepts and Conventions – Objectives of Accounting – Accounting Transactions – Double Entry Book Keeping – Journal, Ledger, Preparation of Trial Balance.
Unit II
Subsidiary book
Subsidiary book – Preparation of cash Book – Bank reconciliation statement – rectification of errors – Suspense account.
Unit III
Preparation of Final Accounts
Preparation of Final Accounts – Adjustments – Closing stock, outstanding, prepaid and accrued, depreciation, bad and doubtful debts, provision and discount on debtors and creditors, interest on drawings and capital.
Unit IV
Hire Purchase System
Hire Purchase System – Default and Repossession – Hire Purchase Trading Account –Installment System.
Unit V
Single Entry
Single Entry – Meaning, Features, Defects, Differences between Single Entry and Double Entry System – Statement of Affairs Method – Conversion Method.
Managerial Economics – 150E1A
Unit I
Nature and scope of managerial economics
Nature and scope of managerial economics – definition of economics – important concepts of economics – relationship between micro, macro and managerial economics – nature and scope – objectives offirm.
Unit II
Demand analysis
Theory of consumer behavior – Marginal utility analysis – indifference curve analysis Meaning of demand – Law of demand – Types of demand-Determinants of demand – Elasticity of demand –Demand forecasting.
Unit III
Production and cost analysis
Production – Factors of production – production function – Concept – Law of variable proportion – Law of return to scale and economics of scale – cost analysis – Different cost concepts – Cost output relationship short run and long run – Revenue curves of firms – Supply analysis.
Unit IV
Pricing methods and strategies
Objectives – Factors – General consideration of pricing – methods of pricing – Dual pricing – Price discrimination
Unit V
Market classification
Market classification – Perfect competition – Monopoly – Monopolistic competition – Duopoly – Oligopoly.
Basics of Event Management – 150S1A
Unit I
Introduction
Event Management – Definition, Need, Importance, Activities.
Unit II
Concept and Design of Events
Event Co-ordination, Developing &, Evaluating event concept – Event Design.
Unit III
Event Feasibility
Resources – Feasibility, SWOT Analysis.
Unit IV
Event Planning & Promotion
Marketing & Promotion – 5Ps of Event Marketing – Product, Price, Place, Promotion, Public Relations.
Unit V
Event Budget
Financial Analysis – Event Cost – Event Sponsorship.
Unit I
Definition – Methods – Types – Principles of effective Communication – Barriers to Communication – Communication etiquette.
Unit II
Business Letter
Layout- Kinds of Business Letters: application, offer, acceptance/ acknowledgement and
promotion letters. Business Development Letters – Enquiry, replies, Order, Sales, circulars, Grievances.
Unit III
Interviews
Direct, telephonic & Virtual interviews- Group discussion – Presentation skills – body language
Unit IV
Communication through Reports
Agenda- Minutes of Meeting – Resume Writing
Unit V
Modern Forms of Communication
podcasts, Email, virtual meetings – Websites and their use in Business – social media – Professional Networking sites
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Unit I
RESILIENCE
Unit II
DECISION MAKING
Unit III
PROBLEM SOLVING
Unit IV
Tenses
4.1 Present
4.2 Past
4.3 Future
4.4 Concord
Unit V
English in the Workplace
5.1 E-mail – Invitation, Enquiry, Seeking
Clarification
5.2 Circular
5.3 Memo
5.4 Minutes of the Meeting
Unit I
Fundamentals of Marketing
Role of Marketing – Relationship of Marketing With Other Functional Areas- Concept of Marketing Mix – Marketing Approaches – Various Environmental Factors Affecting the Marketing Functions.
Unit II
Segmentation
Need And Basis of Segmentation -Targeting – Positioning Product – Characteristics – Benefits – Classifications – Consumer Goods – Industrial Goods. Product Mix-New Product Development Process – Product Life Cycle. Branding – Packaging.
Unit III
Pricing
Factors Influencing Pricing Decisions – Pricing Objectives. Market Physical Distribution: Importance – Various Kinds of Marketing Channels – Distribution Problems.
Unit IV
A Brief Overview of Communication Mix
Types of Media & its Characteristics- Print – Electronic – Outdoor – Internet- A tool to customer loyalty. Sales Promotion tools- IMC (Integrated marketing communication) – Definition, Process, Need & Significance – CRM – Importance.
Unit V
Sales Force Management
Personal Selling Process- Motivation, Compensation and Control of Sales Force
Digital Marketing
Introduction- Applications & Benefits.
Unit I
Cost accounting
Meaning, nature, scope and functions, need, importance and limitations- Cost concepts and classification – Cost sheets – Tenders & Quotation.
Unit II
Management accounting
Meaning, nature, scope and functions, need, importance and limitations – Management Accounting vs. Cost Accounting. Management Accounting vs. Financial Accounting.
Analysis and Interpretation of financial statements
Nature, objectives, essentials and tools, methods – Comparative Statements, Common Size statement and Trend analysis.
Unit III
Ratio Analysis
Interpretation, benefits and limitations. Classification of ratios – Liquidity, Profitability, turnover. Cash flow and Funds flow statement(only Theory).
Unit IV
Budgets and budgetary control
Meaning, objectives, merits and demerits – Sales, Production, flexible budgets and cash budget.
Unit V
Marginal Costing
CVP analysis – Break even analysis.
Unit I
Introduction to International Business
Importance, nature and scope of international business- Internationalization process and Approaches – Modes of entry- Multinational Corporations and their involvement in International Business- Advantage and problems of MNCs
Unit II
Introduction of Trade theories
Mercantilism — Absolute Advantage — Comparative Advantage — Heckscher-Ohlin Theory — The New Trade Theory — Porter’s Diamond Competitive Advantage Theory.
Unit III
Foreign Investments
Pattern, Foreign exchange rates and their impact
on trade and investment flows-Functions of Foreign Exchange MarketForeign Direct Investment — Factors influencing FDI — Modes of FDI entry – Horizontal and Vertical Foreign Direct Investment — Advantages of Host and Home Countries.
Unit IV
Drivers in Globalisation
Globalisation of Markets, production, investments and Technology. World trade in goods and services — Major trends and developments- World trade and protectionism — Tariff and non-tariff barriers.
Unit V
Regional Economic Groupings in Practice
Levels of Regional Economic Integration Regionalism vs. Multilateralism- Important Regional Economic Groupings in the World. Contemporary Issues in International Business- Institutional support to international business like BREXIT, IMF, World Bank, ILO and WTO.
Managerial Skill Development – 150S2A
Unit I
Self
Core Competency, Understanding of Self, Components of Self — Self-identity, Self-concept, Self – confidence and Selfimage. Skill Analysis and finding the right fit. Self-learning styles, attitude towards change and applications of skills.
Unit II
Self Esteem
Meaning & Importance, Components of self-esteem, High and low self-esteem, measuring our self-esteem and its effectiveness, Personality mapping tests, Appreciative Intelligence.
Unit III
Building Emotional Competence
Emotional Intelligence — Meaning, Components, Importance and Relevance, Positive and
Negative Emotions., Healthy and Unhealthy expression of Emotions, The six-phase model of Creative Thinking: ICEDIP model.
Unit IV
Thinking skills
The Mind/Brain/Behaviour, thinking skills, Critical Thinking and Learning, Making Predictions and Reasoning, Memory and Critical Thinking, Emotions and Critical Thinking.
Creativity
Definition and meaning of creativity, The nature of creative thinking, Convergent and Divergent thinking, Idea generation and evaluation (Brain Storming), Image generation and evaluation.
Unit V
Communication related to course
How to make oral presentations, conducting meetings, reporting of projects, reporting of case analysis, answering in Viva Voce, Assignment writing Debates, presentations, role plays and group discussions on current topics.
Audio and Video Recording of the above exercises to improve the non-verbal communication and professional etiquettes.
Unit I
Introduction to Business Etiquette
Introduction- ABCs of etiquettemeeting and greeting scenarios-principles of exceptional work
behavior-role of good manners in business- professional conduct and personal spacing.
Unit II
Workplace Courtesy and Business Ethics
Workplace CourtesyPracticing common courtesy and manners in a workplace-Etiquette at formal gatherings- Professional qualities expected from an employer’s perspective – Hierarchy and Protocol. Ethical issues – preventing sexual harassment-conflict resolution strategiesChoosing appropriate gift in the business environment – real life work place scenarios – company policy for business etiquette.
Unit III
Telephone Etiquette, email etiquette and Disability Etiquette Mastering the telephone courtesy, handling rude or impatient clients -internet usage in the workplace, email etiquette, online chat etiquette guidelines – Basic disability Etiquette practices.
Unit IV
Diversity and Cultural Awareness at Workplace Impact of diversity-Cultural Sensitivity-Taboos and Practices-Inter-Cultural Communication.
Unit V
Business Attire and Professionalism Business style and professional image – dress code-guidelines for appropriate business attiregrooming for success.
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Unit I
ACTIVE LISTENING
Unit II
INTERPERSONAL RELATIONSHIPS
Unit III
COPING WITH STRESS
Unit IV
Grammar
4.1 Phrasal Verbs & Idioms
4.2 Modals and Auxiliaries
4.3 Verb Phrases – Gerund, Participle, Infinitive
Unit V
Composition/ Writing Skills
5.1 Official Correspondence – Leave Letter , Letter of Application, Permission Letter
5.2 Drafting Invitations
5.3 Brochures for Programmes and Events
Unit I
INTRODUCTION
Concept of Organizational Behavior (OB): Nature, Scope and Role of OB: Disciplines that contribute to OB; Opportunities for OB (Globalization, Indian workforce diversity, customer service, innovation and change, networked organizations, work-life balance, people skills, positive work environment, ethics)
Unit II
INDIVIDUAL BEHAVIOUR
1. Learning, attitude and Job satisfaction: Concept of learning,
conditioning, shaping and reinforcement. Concept of attitude,
components, behavior and attitude. Job satisfaction: causation;
impact of satisfied employees on workplace.
2. Motivation : Concept; Theories (Hierarchy of needs, X and Y,
Two factor, McClelland, Goal setting, Self-efficacy, Equity
theory); Job characteristics model; Redesigning jobs,
3. Personality and Values : Concept of personality; Myers-Briggs
Type Indicator (MBTI); Big Five model. Relevance of values;
Linking personality and values to the workplace (person-job fit,
person-organization fit)
4. Perception, Decision Making : Perception and Judgements;
Factors; Linking perception to individual decision making
Unit III
GROUP BEHAVIOUR
1. Groups and Work Teams Concept :
Five Stage model of group development; Group norms,
cohesiveness ; Group think and shift ; Teams; types of teams;
Creating team players from individuals and team based
work(TBW)
2. Leadership : Concept; Trait theories; Behavioral
theories (Ohio and Michigan studies); Contingency theories
(Fiedler, Hersey and Blanchard, Path-Goal)
Unit IV
ORGANISATIONAL CULTURE AND STRUCTURE
Concept of culture; Impact (functions and liability); Creating and sustaining culture: Concept of structure, Prevalent organizational designs: New design options
Unit V
ORGANISATIONAL CHANGE, CONFLICT AND POWER
Forces of change; Planned change; Resistance; Approaches (Lewin’s model, Organisational development); Concept of conflict, Conflict process; Types, Functional/ Dysfunctional. Introduction to power and politics.
Unit I
Meaning, objectives and Importance of Finance
Meaning, objectives and Importance of Finance – Sources of finance – Functions of financial management – Role of financial manager in Financial Management.
Unit II
Capital structures planning
Capital structures planning – Factors affecting capital structures – Determining Debt and Equity proportion – Theories of capital structures – Leverage concept. Cost of capital – Cost of equity – Cost of preference share capital – Cost of debt – Cost of retained earnings – Weighted Average (or) Composite cost of capital (WACC)
Unit III
Capital Budgeting
ARR, Pay back period, Net present value, IRR, Capital rationing, simple problems on capital budgeting methods.
Unit IV
Dividend policies
Dividend policies – Factors affecting dividend payment – Company Law provision on dividend payment –Various Dividend Models (Walter’s Gordon’s –M.M. Hypothesis)
Unit V
Working capital
Components of working capital – operating cycle – Factors influencing working capital – Determining (or) Forecasting of working capital requirements.
Unit I
Introduction
Meaning and Definition of Statistics – Collection and Tabulation of Statistical Data – Presentation of Statistical Data – Graphs and Diagrams- Measures of Central Tendency – Arithmetic Mean, Median and Mode – Harmonic Mean and Geometric Mean.
Unit II
Measures of Variation
Standard Deviation –Mean deviation – Quartile deviation- Skewness and kurtosis – Lorenz Curve –Simple Correlation – Scatter Diagram – Karl Pearson’s Correlation – Rank Correlation – Regression.
Unit III
Analysis of Time Series
Methods of Measuring Trend and Seasonal Variations
Unit IV
Index Numbers
Consumer Price Index – And Cost of Living Indices.
Unit V
Testing of hypothesis
Chi-Square test, T Test, F Test, ANOVA.
Unit I
Concept of Entrepreneurship
Evolution – importance – Importance of entrepreneurship, developing creativity and understanding innovation, stimulating creativity; Organisational actions that enhance creativity, Managerial responsibilities, Creative Teams; Sources of Innovation in Business; Managing Organizations for Innovation and Positive Creativity.
Unit II
Developing Successful Business Ideas
Recognizing Opportunities and Generating Ideas – Entry strategies: New Product – Franchising – Buying an existing firm.
Unit III
Feasibility Analysis
Marketing, Technical and Financial Feasibility analysis – Industry and Competitor Analysisassessing a New Venture’s Financial Strength and Viability
Unit IV
Moving from an Idea to a New Venture
Preparing the Proper Ethical and Legal Foundation- Building a New-Venture Team – Leadership – Corporate Entrepreneurship, Social Entrepreneurship.
Unit V
Financing the New Venture
Financing entrepreneurial ventures – Managing growth; Valuation of a new company – – Arrangement of funds – Traditional sources of financing – Alternate Source of Funding – Start-ups, MSMEs, any new venture – rules and regulations governing support by these institutions.
Unit I
Introduction to Environmental Studies
Multidisciplinary nature of environmental studies;
Scope and importance; concept of sustainability and sustainable development.
Unit II
Ecosystem
What is an ecosystem? Structure and function of ecosystem; Energy flow in an
ecosystem:
Food chains, food webs and ecological succession, Case studies of the following
ecosystem:
a) Forest ecosystem
b) Grassland ecosystem
c) Desert ecosystem
d) Aquatic ecosystem (ponds, stream, lakes, rivers, ocean, estuaries)
Unit III
Natural Resources : Renewable and Non – renewable Resources
Land resources and land use change: Land degradation, soil erosion and desertification.
Deforestation : Causes and impacts due to mining, dam building on environment,
forests, biodiversity and tribal populations.
Water : Use and over – exploitation of surface and ground water, floods, droughts,
conflicts over water ( international and inter-state).
Energy resources : Renewable and non renewable energy sources, use of alternate
energy sources, growing energy needs, case studies.
Unit IV
Biodiversity and Conservation
Levels of biological diversity: genetics, species and ecosystem diversity,
Biogeographic zones of India: Biodiversity patterns and global biodiversity hot spots
India as a mega- biodiversity nation, Endangered and endemic species of India.
Threats to biodiversity: Habitat loss, poaching of wildlife, man- wildlife conflicts,
biological invasions; Conservations of biodiversity: In-situ and Ex-situ Conservation
of biodiversity.
Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic
and Informational value.
Unit V
Environmental Pollution
Environmental pollution: types, causes, effects and controls: Air, Water, soil and noise
Pollution. Nuclear hazards and human health risks
Solid waste management: Control measures of urban and industrial waste
Pollution case studies.
Unit VI
Environmental Policies & Practices
Climate change, global warming, ozone layer depletion, acid rain and impacts on
human communities and agriculture
Environment Laws: Environment Protection Act, Air (Prevention & Control of
Pollution) Act; Water (Prevention and Control of Pollution ) Act; Wildlife Protection
Act; Forest Conservation Act. International agreements: Montreal and Kyoto
protocols and Convention on Biological Diversity (CBD).
Nature reserves, tribal populations and rights, and human Wildlife conflicts in Indian
context.
Unit VII
Human Communities and the Environment
Human population growth, impacts on environment, human health and welfare.
Resettlement and rehabilitation of projects affected persons; case studies.
Disaster management: floods, earthquake, cyclone and landslides.
Environmental movements : Chipko, Silent Valley, Bishnois of Rajasthan.
Environmental ethics : Role of Indian and other religions and cultures in
environmental conservation.
Environmental communication and public awareness, case studies(e.g. CNG Vehicles
in Delhi)
Unit VIII
Field Work
Visit to an area to document environmental assets: river / forest/ flora/ fauna etc.
Visit to a local polluted site – Urban / Rural/ Industrial/ Agricultural.
Study of common plants, insects, birds and basic principles of identification.
Study of simple ecosystem- pond, river, Delhi Ridge etc.
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Unit I
GOAL SETTING (UNICEF)
Unit II
INTEGRITY
Unit III
COPING WITH EMOTIONS
Unit IV
Language Competency Sentences
4.1 Simple Sentences
4.2 Compound Sentences
4.3 Complex Sentences
Direct and Indirect Speech
Unit V
Unit I
The concept of Business Environment
its nature and significance A brief overview of political, cultural, legal, economic, and social environments and their impact on business and strategic decisions
Unit II
Political Environment
Functions of state, economic roles of government, government and legal environment. The constitutional environment, rationale and extent of state intervention
Unit III
Economic Environment
Business Cycles (Inflation, Deflation), Macroeconomic Parameters Like GDP,
Growth Rate, Population, Urbanization, National Income, and Per Capita Income, and Their Impact on Business Decisions Five-year planning; establishment of NITI Aayog (National Institution for Transforming India); 1991 New Economic Policy; business liberalization, privatization, and globalization
Unit IV
Social environment; cultural heritage; social attitudes; castes and communities Joint family systems; linguistic and religious groups; types of social organisation
Unit V
Technology environment
Industry 4.0-MeaningFeatures- basic Applications and Uses- Blockchain, AI, AR, Cloud, IOT, IIOT, Big Data and Analytics
Unit I
Brief outline of Indian Contracts Act – Special contracts Act.
Unit II
Sale of goods Act – Contract of Agency.
Unit III
Brief outline of Indian Companies Act 1956.- kindsformation-MOA-AOA- Prospectus- Appointment of Directors- Duties-Meeting- Resoultions-Winding up.
Unit IV
Consumer Protection Act – RTI
Unit V
Brief outline of Cyber laws – IT Act 2000 & 2008.
Unit I
Linear Programming problem
Concept and scope of OR, general mathematical model of LPP, steps of L.P model formulation, Graphical method of the solution of LPP- simple problems.
Unit II
Transportation problem
Basic definitions, formulation of transportation problem as LPP, finding an initial basic feasible solution- North -west corner rule, row minima method, column minima method, least cost entry method-Vogel’s approximation method to find the optimal solution.
Unit III
Assignment problem
Hungarian method- Minimization and Maximization case, unbalanced assignment problem. Sequencing Problem-Processing n jobs on 2 machines, processing n jobs on 3 machines, processing n jobs on m machines.
Unit IV
Network models
PERT and CPM — difference between PERT and CPM- constructing network- critical path, various floats, three-time estimates for PERT.
Unit V
Game Theory
Maximin-Minmax criterion, Saddle point, Dominance property, Graphical method for solving 2xn and mx2 game. Decision Theory –statement of Baye’stheorem application – decision trees.
Unit I
Introduction to Environmental Studies
Multidisciplinary nature of environmental studies;
Scope and importance; concept of sustainability and sustainable development.
Unit II
Ecosystem
What is an ecosystem? Structure and function of ecosystem; Energy flow in an
ecosystem:
Food chains, food webs and ecological succession, Case studies of the following
ecosystem:
a) Forest ecosystem
b) Grassland ecosystem
c) Desert ecosystem
d) Aquatic ecosystem (ponds, stream, lakes, rivers, ocean, estuaries)
Unit III
Natural Resources : Renewable and Non – renewable Resources
Land resources and land use change: Land degradation, soil erosion and desertification.
Deforestation : Causes and impacts due to mining, dam building on environment,
forests, biodiversity and tribal populations.
Water : Use and over – exploitation of surface and ground water, floods, droughts,
conflicts over water ( international and inter-state).
Energy resources : Renewable and non renewable energy sources, use of alternate
energy sources, growing energy needs, case studies.
Unit IV
Biodiversity and Conservation
Levels of biological diversity: genetics, species and ecosystem diversity,
Biogeographic zones of India: Biodiversity patterns and global biodiversity hot spots
India as a mega- biodiversity nation, Endangered and endemic species of India.
Threats to biodiversity: Habitat loss, poaching of wildlife, man- wildlife conflicts,
biological invasions; Conservations of biodiversity: In-situ and Ex-situ Conservation
of biodiversity.
Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic
and Informational value.
Unit V
Environmental Pollution
Environmental pollution: types, causes, effects and controls: Air, Water, soil and noise
Pollution. Nuclear hazards and human health risks
Solid waste management: Control measures of urban and industrial waste
Pollution case studies.
Unit VI
Environmental Policies & Practices
Climate change, global warming, ozone layer depletion, acid rain and impacts on
human communities and agriculture
Environment Laws: Environment Protection Act, Air (Prevention & Control of
Pollution) Act; Water (Prevention and Control of Pollution ) Act; Wildlife Protection
Act; Forest Conservation Act. International agreements: Montreal and Kyoto
protocols and Convention on Biological Diversity (CBD).
Nature reserves, tribal populations and rights, and human Wildlife conflicts in Indian
context.
Unit VII
Human Communities and the Environment
Human population growth, impacts on environment, human health and welfare.
Resettlement and rehabilitation of projects affected persons; case studies.
Disaster management: floods, earthquake, cyclone and landslides.
Environmental movements : Chipko, Silent Valley, Bishnois of Rajasthan.
Environmental ethics : Role of Indian and other religions and cultures in
environmental conservation.
Environmental communication and public awareness, case studies(e.g. CNG Vehicles
in Delhi)
Unit VIII
Field Work
Visit to an area to document environmental assets: river / forest/ flora/ fauna etc.
Visit to a local polluted site – Urban / Rural/ Industrial/ Agricultural.
Study of common plants, insects, birds and basic principles of identification.
Study of simple ecosystem- pond, river, Delhi Ridge etc.
Unit I
Value education-its purpose and significance in the present world – Value system – The role
of culture and civilization – Holistic living – balancing the outer and inner – Body, Mind
and Intellectual level – Duties and responsibilities.
Unit II
Salient values for life – Truth, commitment, honesty and integrity, forgiveness and love,
empathy and ability to sacrifice, care, unity, and inclusiveness, Self esteem and self
confidence, punctuality – Time, task and resource management – Problem solving and
decision making skills – Interpersonal and Intra personal relationship – Team work –
Positive and creative thinking.
Unit III
Human Rights – Universal Declaration of Human Rights – Human Rights violations –
National Integration – Peace and non-violence – Dr.A P J Kalam’s ten points for
enlightened citizenship – Social Values and Welfare of the citizen – The role of media in
value building.
Unit IV
Environment and Ecological balance – interdependence of all beings – living and non-living.
The binding of man and nature – Environment conservation and enrichment.
Unit V
Social Evils – Corruption, Cyber crime, Terrorism – Alcoholism, Drug addiction – Dowry –
Domestic violence – untouchability – female infanticide – atrocities against women – How
to tackle them.
Unit I
Nature and scope of Human Resources Management –Roles & responsibilities of HR manager-HR Policies & procedures-Differences between personnel management and HRM –Environment of HRM -Concept &scope of Strategic Human resource management (SHRM) -HRM as a competitive advantage in the VUCA world.
Unit II
Human Resource Planning- Job Evaluation-methodsJob analysis-Job description, Job specification. Recruitment – Selection – Process, Methods – Interview, Tests, Induction and Placement.
Unit III
Training and Development, Training Process, Methods, Training Need Assessment , Career Development. Transfer and Promotion. Performance Management – Meaning- Process- Performance appraisal methodsPerformance Monitoring and review.
Unit IV
Employee Engagement- Meaning- Importanceevaluation- measuring employee employee engagement – Employee Compensation- components- incentivesbenefits- welfare and social security measures.
Unit V
Human Resource Audit – Nature – Benefits – Scope – Approaches. HRIS. Recent trends in HRM: Green HRM & Virtual HRM Practices, Understanding People Analytics, Multigenerational workforce. Global HRM
Unit I
Introduction to Business Research
Research in Business – Research Process- Research need, formulating the problem, designing, sampling, pilot testing.
Unit II
Research Design
Exploratory, Descriptive, Casual, Formulation of hypothesis – types. Measurementcharacteristics of sound measurement tool, Scaling methods and sampling-characteristics- processtechniques.
Unit III
Sources and Collection of Data
Primary and secondary sources, survey observation, experimentation- details and evaluation. – Questionnaires – schedules.
Unit IV
Data Analysis and Preparation
Data entry, Data coding, editing, classification and tabulation & cross tabulation- presentation of data.
Unit V
Presenting results and writing the report
The written research Report & Research Ethics – Plagiarism.
Unit I
Objectives Of Taxation
Canons of Taxation – Tax System In India – Direct And Indirect Taxes – Meaning And Types.
Unit II
Income Tax Act 1961
Basic Concepts and Definitions – Income, Assessee, Person, Previous Year, Assessment Year, Gross Total Income, Total Income. Meaning of Permanent Account Number, Return of Income, TDS – Meaning – Rates – Filing and Return, Advance Tax, Rates of Taxation, Assessment Procedure
Unit III
Customs Act 1962
Introduction, Objectives, Definitions, Functions and powers of customs authorities, different types of custom duties. Classification of goods, procedure for assessment and methods of valuation for customs, demand and recovery of customs duty, procedure for claiming customs duty drawback.
Unit IV
Definitions of GST
business related person’s capital goods – levy and collection of tax – mixed supply, composite supply – meaning, advantages and disadvantages of unregistered supplier – time and value of supply – goods, services – input tax credit – Registration of GST – person liable for registration, not liable for registration, Registration of casual taxable person, deemed on cancellation of registration, revocation of cancellation of registration – VAT.
Unit V
Tax Invoice, Credit and Debit notes
Return of GST, Refunds, payment of tax, assessment and audit. An Overview of Tax Audit – Tax Incentives and Export Promotions, Deductions and Exemptions.
Learning Objective
CLO1 To Give Idea about Research Project
CLO2 To identify the research problem
CLO3 To review Literature
CLO4 To give knowledge on Data Collection and Analysis
CLO5 To Learn Project Preparation
Course Outcome
CO1 Gain knowledge about Research Project
CO2 Increase knowledge on research problem
CO3 Improve practice in review of literature
CO4 Gain knowledge on Data Collection and Analysis
CO5 Be Proficient in Project Preparation
Unit – I
Introduction to Digital Marketing – Origin & Development of Digital Marketing – Traditional vs
Digital Marketing – Opportunities & ChallengesOnline Marketing Mix – Digital Advertising Market in India. 6M Framework – ASCOR & POEM Digital Marketing framework.
Unit – II
Content Marketing – Content creation process – Content pillar – Types – A/B Testing – Display Advertising – Search Engine Marketing –Search Engine Optimization (On page & Off page optimization) – Email Marketing, – Mobile Marketing.
Unit – III
Social Media Marketing: Building successful social media digital strategy – Piggy bank theory – Personal branding in social media – Crowd sourcing – Lead generation & sales in social media.
Unit – IV
Online Reputation Management: Social commerce: Ratings & Reviews -Word of Mouth- User generated content – Co-Marketing – Affiliate Marketing – Influencer Marketing.
Unit – V
Digital Analytics & Measurement: Importance ofAnalytics in digital space – Data capturing in online space – Types – Tracking Mechanism – Google Analytics structure – Conversion tracking – Digital, Engagement funnel; Define – Key performance indicator(s) (KPIs) – Ad words & Display Networks. Overview – Applications of Sentiment analysis & Text Mining; Measuring campaign effectiveness – ROI (Return on Investment) & CLV (Customer life term value)
(OR)
Unit – I
Industrial Relations: Origin, Definition, Scope, Role, Objectives, Factors, Participants & Importance of IR. Approaches to Industrial relations. System of IR in India.
Unit – II
Industrial Dispute: Causes and Consequences, Strikes – Lockouts, Lay Off, Retrenchment, Transfer & Closure – Settlement of Disputes – Machinery – Negotiation, Conciliation, Meditation, Arbitration and Adjudication. Grievance: Causes &Redressal Procedure, Standing Orders
Unit – III
Labor Legislation: Factories Act 1948, Employee state insurance act 1948, Employee Compensation act 1923 ,Payment of wages act,1936, Payment of Bonus act,1965, Employee Provident Fund and Miscellaneous Provisions Act 1952 , Payment of Gratuity act,1972
Unit – IV
Workers’ participation in management: Structure, Scope, Works Committee, Joint Management Council & Shop Council. Pre-Requisites for Successful Participation. Collective Bargaining: Definition, Meaning, Types, Process &Importance.
Unit – V
Trade Unions – Growth – Economic, Social and Political Conditions – Objectives-Structures, Types and Functions, Social
(OR)
Unit – I
Meaning and importance of financial services – Types of financial services – Financial services and economic and technological environment – Players in Financial Services Sector. Financial Environment; Financial SystemRBI, Commercial Banks; Financial Institutions-National Stock Exchange; Non-Banking Financial Companies (NBFCs)
Unit – II
Merchant Banking – Functions – Issue management – Managing of new issues – Underwriting – Capital market – Stock Exchange – Role of SEBI
Unit – III
Leasing and Hire purchase – Concepts and features – Types of lease Accounts. Factoring – Functions of Factor
Unit – IV
Venture Capital – Credit Rating – Consumer Finance
Unit – V
Mutual Funds: Meaning – Types – Functions – Advantages. Introduction to digital payments- crypto currency.
Unit – I
Definition of Management Information System – MIS support for planning, Organizing and controlling – Structure of MIS – Information for decision -making. – Ethical issues
Unit – II
Concept of System – Characteristics of System – Systems classification – Categories of Information Systems – Strategic information system and competitive advantage
Unit – III
Computers and Information Processing – Classification of computer – Input Devices – Output devices – Storage devices, – Batch and online processing. Hardware – Software. Database management Systems.
Unit – IV
System Analysis and design – SDLC – Role of System Analyst – Functional Information system – Personnel, production, material, marketing.
Unit – V
Decision Support Systems – Business Process Outsourcing – Definition and function – Introduction to business analytics & relevance of big data.
(OR)
Unit – I
Merchandising — meaning — concept — factors affecting merchandising function — merchandise manager functions — merchandise mix — components of merchandise management — merchandise strategies
Unit – II
Merchandise Planning — steps involved — merchandise control — assortment planning — merchandising stages
Unit – III
Merchandise buying — types — sources of supply — identifying and contracting – evaluating sources- branding strategies — category management
Unit – IV
Merchandise performance — retail pricing — merchandise allocation — analysing merchandise performance — methods.
Unit – V
Visual Merchandising — types of display — display planning — methods of display — Exterior and interior display — space management — planning lay out
(OR)
Unit – I
Definition of Quality, Dimensions of Quality, Quality costs, Top Management Commitment, Quality Council,Quality Statements,BarrierstoTQMImplementation,Contributionsof Deming, Juranand Crosby, Team Balancing
Unit – II
Customer satisfaction–Customer Perception of Quality, Customer Complaints, Service Quality, Customer Retention, Continuous Process Improvement,5S, Kaizen, Just-In-Time and TPS
Unit – III
The seven tools of quality, New seven Manage menttools, Statistical Fundamentals – Measures of central Tendency and Dispersion, Population and Sample, Normal Curve, Control Charts forvariables and attributes, Concept of six sigma
Unit – IV
Quality Policy Deployment (QPD), Quality Function Deployment (QFD), Bench marking, Taguchi Quality Loss Function, Total Productive Maintenance (TPM), FMEA
Unit – V
Need for ISO 9000 and Other Quality Systems, ISO 9001:2008 Quality System – Elements, Implementation of Quality System, Documentation, Quality Auditing, ISO14001:2004
Unit I
Entrepreneur
Meaning & definition, Types of entrepreneurs, traits of Entrepreneurs, Role of Entrepreneurs in Economic Development. Entrepreneurship- Meaning & definition, Factors affecting entrepreneurship, Difference between entrepreneur and entrepreneurship. Recent development in entrepreneurship.
Unit II
Generating innovative ideas of business
Brainstorming, focus group, survey, customer advisory boards. Creativity and
selection of Products. Capital budgeting, Project profile preparation, matching entrepreneur with the project, Introduction of Patent and Trademarks.
Unit III
Business Plan Development
Feasibility study and evaluation of projects -Market analysis, technical analysis, cost-benefit
analysis,. Project formulation, assessment of business modelsDealing with basic and initial problems of setting up of enterprises
Unit IV
Awareness of various government schemes for start-up
business
Start-up India, Stand-up India, Aatmanirbhar Bharat mission, ‘Make in India’ Program, ASPIRE, MUDRA. Role of Women Entrepreneurs in Economic development – Schemes for Women entrepreneurs- Annapurna scheme, Dena shakti scheme, Mudra loan for women, Stree Shakti scheme. Role of MSME, SSI, SIDO, EDI and MDI.
Unit V
Problems and remedies of sick industries
Causes of Industrial sickness, Preventive and remedial measures of Sick industries. Preventive and rehabilitation of business. Case study discussions.
Unit I
Marketing Services
Introduction growth of the service sector. The concept of service. Characteristics of service – classification of service designing of the service, blueprinting using technology, developing human resources, building service aspirations
Unit II
Marketing Mix in Service Marketing
The seven Ps: product decision, pricing strategies and tactics, promotion of service and distribution methods for services. Additional dimension in services marketingpeople, physical evidence and process.
Unit III
Effective Management of Service Marketing
Marketing demand and supply through capacity planning and segmentation – internal marketing of services – external versus internal Orientation of service strategy.
Unit IV
Delivering Quality Service
Causes of service – quality gaps- SERVQUAL-SERVPEF. The customer expectations versus perceived service gap. Factors and techniques to resolve this gap. Customer relationship management. Gaps in services – quality standards, factors and solutions – the service performance gap – key factors and strategies for closing the gap. External communication to the customers- the promise versus delivery gap – developing appropriate and effective communication about service quality.
Unit V
Marketing of Service With Special Reference To
1. Financial services, 2. Health services, 3. Hospitality services including travel, hotels and tourism, 4. Professional service, 5. Public utility service, 6. Educational services and e-services.
Unit I
Introduction
Meaning, scope and Functions of Production Management – Different types of Production Systems. Production design & Process planning: Plant location: Factors to be considered in Plant Location – Plant Location Trends.
Unit II
Layout of manufacturing facilities
Principles of a Good Layout – Layout Factors – Basic Types of Layouts – Service Facilities.
Unit III
Methods Analysis and Work Measurement
Methods Study Procedures – The Purpose of Time Study – Stop Watch Time Study – Performance Rating – Allowance Factors – Standard Time – Work Sampling Technique. Quality Control: Purposes of Inspection and Quality Control – Acceptance Sampling by Variables and Attributes – Control Charts.
Unit IV
Integrated materials management
the concept- service function advantages- Inventory Control- Function of Inventory – Importance-Replenishment Stock-Material demand forecasting- MRP- Basis tools – ABC-VED- FSN Analysis – Inventory Control Of Spares And Slow Moving Items -EOQ-EBQ-Stores Planning – Stores Keeping and Materials Handling – objectives and Functions.
Unit V
Purchase Management-
Purchasing – Procedure – Dynamic Purchasing – Principles – import substitution- Vendor rating and Management
Unit – I
Introduction to Consumer Behavior: Nature, scope & application; Importance of consumer behavior in marketing decisions; characteristics of consumer behavior; role of consumer research; consumer behavior interdisciplinary approach; Introduction to Industrial Buying Behavior; Market Segmentation, VALS 2 segmentation profile. EBuying Behavior, The E-Buyer vis-à-vis the Brick-and mortar Buyer, Influences on E-Buying
Unit – II
Internal Influences on Consumer Behavior: Consumer Needs & Motivation: Characteristics of motivation, arousal of motives; theories of needs & motivation-Maslow’s hierarchy of needs, McClelland’s APA theory. Types of involvement.
Unit – III
Consumer Personality- theories of personality- Freudian theory, Jungian theory, Trait theory; Theory of selfimages; Role of self-consciousness. Consumer Perception: Perceptual Process- selection, organization & interpretation. Learning & Consumer Involvement: learning theories- classical conditioning, instrumental conditioning, cognitive learning; involvement theory.
Consumer Attitudes: Formation of attitudes; functions performed by attitudes; attitude towards advertisement model
Unit – IV
External Influences on Consumer Behavior: Group Dynamics & consumer reference groups: Different types of reference groups; Family & Consumer Behavior: Consumer socialization process; consumer roles within a family; purchase influences and role played by children;
family life cycle. Social Class & Consumer behavior: Determinants of social class; introduction to sub-cultural & cross-cultural influences. Opinion Leadership Process.
Unti – V
Consumer Decision Making: Diffusion of Innovation: Definition of innovation -resistance to innovation; Consumer Decision making process: problem recognition; pre-purchase search influences; information evaluation; purchase decision; post-purchase evaluation
(OR)
Unit – I
Concept, Scope, Characteristics, Evolution of Innovation Management, Significance, Factors Influencing, process of innovation, types of innovation, challenges and barriers of Innovation
Unit – II
Tools for Innovation Traditional V/S Creative Thinking, Individual Creativity Techniques: Meditation, SelfAwareness, &Creative Focus. Group Creative Techniques: Brain Storming, off The Wall Thinking &Thinking Hats Method
Unit – III
Areas of Innovation Product Innovation: Concept, New product development, Packaging And Positioning Innovation Process Innovation: Concept, Requirement & Types: Benchmarking-TQM-Business Process Reengineering
Unit – IV
Create customer value, grow market share, entering into new markets, increasing profitability ratio, competitive marketing strategy.
Unti – V
Need and importance of technical innovation, continuous flow of small increments of productivity and efficiency, application of practical knowledge into a productive process.
(OR)
Unit – I
Theory : Meaning ,objectives ,classification of investment. Investment versus speculation. security markets-primary and secondary, market indices- calculation of SENSEX and NIFTY.Stock exchanges- BSE, NSE, OTCEI. SEBI – functions and structure. Financial intermediaries. Return and Risk – Meaning, types of risk.
Problem: Measurement of risk and return
Unit – II
Equity and bond valuation
Theory : Equity analysis & valuation, Types of debt instruments, bond immunization, bond volatility, bond convexity
Problem: Equity valuation models -Walter model, Gordon’s model, the p/e ratio or earnings multiplier approach, measuring bond yields- yield to maturity, holding period return
Unit – III
Security analysis
Theory: Fundamental Analysis: Economic analysis: factors, Industry Analysis: Industry Life Cycle. Company Analysis: Tools of Financial Statement Analysis. Technical Analysis: Dow Theory, Elliot wave theory, Efficient Market Hypothesis; Concept and Forms of Market Efficiency. Charts, Patterns, Trend Lines, Support and Resistance Levels
Problems : Relative Strength Analysis, Moving Averages, breadth of market
Unit – IV
Portfolio management
Theory: steps in portfolio management, Portfolio Models – Capital Asset Pricing Model, Arbitrage Pricing Theory
Problems: Evaluation of Portfolios; Sharpe Model, Jensen’s Model, Treynor’s model
Unti – V
Derivatives
Theory: characteristics, types of derivatives, participants in derivative market. Characteristics of futures, forwards, swaps, options.
Unit – I
Introduction to Logistics: History of Logistics-Supply chain management and logistics- Need, principles, benefits, types of logistics – cost saving & Productivity improvement. Basic concepts of national logistics policy
Unit – II
Customer Service and outsourcing Definition of Customer Service- Elements of Customer Service Phases in Customer Service. Customer Retention. Procurement and Outsourcing Definition of
Procurement/Outsourcing Benefits of Logistics Outsourcing. Critical Issues in Logistics Outsourcing
Unit – III
Global Logistics Global Supply Chain. Organizing for Global Logistics‐Strategic Issues in Global Logistics ‐ Forces driving Globalization Modes of Transportation in Global Logistics- Barriers to Global Logistics -Financial Issues in Logistics Performance Need for Integrated logistics‐ Role of 3PL&4PL. Brief overview of EXIM
Unit – IV
Key logistics activities
Warehousing: Meaning, Types, Benefits. Transportation Meaning; Types of Transportations, efficient transportation system and its benefits. Courier/ Express logistics Meaning, Categorization of consignments, Courier Guidelines, Pricing in Courier ‐ Express service for
international and domestic shipping.
Unit – V
Technology & Logistics: Informatics, using logistics system to support time-based competition- Bar coding, GPS, Point of sale data-Artificial Intelligence. Electronic data interchange-types-benefits
(OR)
Unit – I
Introduction to electronic business – meaning – value chains – the Internet and the web – infrastructure for ebusiness
Unit – II
Web based tools for e – business – e – business software – overview of packages
Unit – III
Security threats to e – business – implementing security for e – commerce and electronic payment systems.
Unit – IV
Strategies for marketing, sales and promotion – B2C and strategies for purchasing and support activities – B2B – web auction virtual – web portals
Unit – V
The environment of e-business – international – legal ethical – tax issues – business plan for implementing ebusiness
(OR)
Unit – I
Introduction to Strategic Management -Overview of Strategic Management Process Levels of Strategy Strategic Intent-Vision and Mission Business Definition
Unit – II
External Environment Appraisal using PESTEL Competitor Analysis using Porter’s 5-Forces model Environmental Threat and Opportunity Profile (ETOP) Value chain Analysis Strategic Advantage Profile(SAP) Scanning Functional Resources and Capabilities for building Organization Capability Profile (OCP) SWOT Analysis
Unit – III
Strategic alternatives at corporate level: concept of grand strategies -Strategic choice models – BCG, GE Nine Cell Matrix , Hofer’s matrix-Strategic alternatives at business level: Michael Porter’s Generic competitive strategies
Unit – IV
Strategic Implementation: Developing short-term objectives and policies, functional tactics, and rewards Structural Implementation: an overview of Structural Considerations Behavioural Implementation: an overview of Leadership and Corporate Culture Mc Kinsey 7-S Framework Establishing Strategic Control
Unit – V
Concept of Balanced Scorecard approach. Use of Big data for Balanced score card Importance of Corporate Social Responsibility & Business Ethics Concept of Corporate Sustainability
Unit – I
Numerical computation: Applications based on Numbers, Chain Rule, Ratio Proportion
Unit – II
Numerical estimation–I – Applications Based on Time and work, Time and Distance
Unit – III
Numerical estimation–II – Applications based on percentages, Profit Loss and Discount, Simple interest and Compound Interest Partnerships, Shares and dividends
Unit – IV
Data interpretation- Data interpretation related to Averages, Mixtures and allegations, Barcharts, Piecharts, Venndiagrams
Unit – V
Application to industry in Geometry and Mensuration