Admissions
Admissions
[email protected]
Department of Commerce - General

Dr. L. DEVI PRIYA

Assistant Professor

Academic Qualification

  • Ph.D., Bharathiar University - 2018
  • M.Phil., Bharathiar University - 2007
  • M.Com, Commerce, Nirmala College for Women, Bharathiar University - 2006
  • B.Com, Commerce, Avinashilingam Deemed University - 2004

Experience

  • CTTE College from 2010

Research Interests

  • Ethical leadership
  • Human Resource Management

Journals

  • A Study on Investment Pattern of Working women in North Chennai 2019|ISSN:2348-1269(E); 2348-5138(P)
  • A Study on Awareness of Green Marketing and its Influence on Consumers 2024| e-ISSN: 2582-5208

Publications

  • Customers Perception towards usage of Plastic Money: An Empirical Study based on SERVQUAL Model Amity University, Madhya Pradesh.

Book Chapter

  • Emerging Trends in Finance, Marketing and Human Resource Management2021| ISBN : 978-81- 948555-2-1
  • A Study on the Challenges faced by Retailers as a consequence of Online Marketing, Contemporary Issues in Marketing Management2021| ISBN : 978-93-91248-417-8
  • A Study On Impact Of Covid 19 On Travel And Tourism (Service Sector) With Special Reference To North Chennai, Indian Economy: Impact of Coronavirus and the Road A Head2021| ISBN : 978-93-5566-511-9
  • A Study on Celebrity Endorsement and its Impact on Consumer attitudes and Buying behavior (with Special reference to North Chennai), Emerging Trends and Practices in the Sphere of Commerce and Management,2022 | ISBN : 978-93-91267-15-5

Faculty Development Programme

  • “Outcome Based Education: A Step towards Excellence” AICTE,  New Delhi,  Government College of Engineering, Maharashtra (May 11 to 15, 2020)
  • “Optimisation of Time”, SIVET College, Chennai (May 20 & 21, 2020)
  • “Statistical Application using SPSS”, Tagore College of Arts & Science (June 5&6, 2020)
  • “Innovation and Research Opportunities for Faculties in the new Normal”, Women’s Christian College, Chennai (June 5, 2020)
  • Beyond the manuscript: Developing proficiency in research paper composition, Indian institute of industrial and social science (February 14  to 18 2024)
  • “NEP 2020 Orientation and Sensitization Programme” , Malaviya Mission Training Centre, Central University of Kerala  (18/09/2024 to 26/09/2024) 
  • “Naan Mudhalvan on Digital Productivity and AI Influency” (01/07/2024 to 06/07/2024)
  • “Naan Mudhalvan on Banking and Back Office operations” (06/01/2025 to 11/01/2025)

Webinar

  • E – Banking in India – Post COVID 19,  Sri Kanyaka Parameswari Arts and Science College for Women, Chennai (May 12  & 13 2020 )
  • Safeguarding savings in pandemic times,  Stella Maris College, Chennai (May 13, 2020 )
  • Latest Amendments in Company Law, Erode Arts and Science College, Erode (May 17, 2020 )
  • Impact of COVID 19 on Economy,  Justice Basheer Ahmed College for Women, Chennai (May 20, 2020 )
  •  Business Opportunities – Post COVID 19,  Emerald Heights College for Women, Ooty.
  • Marketing during Covid 19,  Jain, Centre for Management Studies, Deemed to be University (May 28, 2020 )
  • Globalisation after Covid 19,  Justice Basheer Ahmed College for Women, Chennai(May 31, 2020 )
  • Research Ethics and Methodology , GTN Arts College, Dindugal (June 1, 2020 –)
  •  Practical Scenario of Cost and Budget – An Academic Perspective at Mizoram University on (Nov 6th, 2020)