Department of Commerce - General

Dr. S Durga Devi

Assistant Professor

Academic Qualification

  • Ph.D. Commerce - MS University - 2015
  • M.Phil. Commerce, Madurai Kamaraj University, Part-Time - 2004
  • M.Com., University of Madras - 2002
  • B.Com., Chevalier T. Thomas Elizabeth College for Women - 1999

Experience

  • CTTE College from 2004

Research Interests

  • Finance

Publications

  • Rethinking Business Practices in Post Covid – 19 Scenario2021 | SIR Sayyed College of Arts
  • Digital Marketing2021 | J.H.A Agarsen College
  • Financial Empowerment through Wealth Creation2021 | Bharathidasan Government College For Women

Book Chapter

  • Emerging Trends in Finance, Marketing and Human Resource Management2021 | Corporate Governance | ISBN : 978-81- 948555-2-1
  • A Study on the Challenges faced by Retailers as a consequence of Online Marketing2021 |ISBN : 978-93-91248-417-8 | National
  • A Study On Impact Of Covid 19 On Travel And Tourism (Service Sector) With Special Reference To North Chennai2021 |Impact of Coronavirus and the Road A Head | ISBN : 978-93-5566-511-9
  • Emerging Trends and Practices in the Sphere of Commerce and Management2022 | National | ISBN : 978-93-91267-15-5

JOURNALS

  • A STUDY ON CUSTOMER SATISFACTION TOWARDS ORGANIC PRODUCTS WITH REFERENCE TO NORTH CHENNAI2024 | Impact Factor:7.868 | E-ISSN: 2582-5208

Faculty Development Programme

  • FDP on Examinations in wake of , Patrician College of Arts and Science (May 8, 2020)
  • FDP on Importance of physiotheraphy in community , S.I.V.E.T College (May 22, 2020)
  • FDP on Impact of covid- 19 & management of personal finances through this period, M.O.P Vaishnav college for women (May 9, 2020)
  • FDP on outcome based education: a step towards excellence, Margdarshan Scheme of AICTE ( May 11, 2020 – May 15, 2020)