Mrs. R. Rajalakshmi

Department of Commerce - General

Former - Head of the Department | Dean of Academics | IQAC Senior Administrative Officer

Published a Research Paper titled 'A Comparative Analysis Between Online And Offline Shopping Experience of Consumers' in International Journal of Innovative Research in Technology (UGC Approved List)Year of Publication: 2021; ISSN:2349-6002
Published a Research Paper titled 'An Overview of Digital Marketing' in International Journal of Innovative Research in Technology (UGC Approved List)Year of Publication: 2021; ISSN: 2349-6002
Published a chapter titled A Study on SAving and Investment Options of Investors in Chennai in the Book Contemporary issues in business, economics and society (vol.1) ; Name of the Publisher: Red Shine PublicationYear of Publication:2021; ISBN Number:978-91-987581-2-2 , ISBN - 10:9-19-875812-8