Dr. P. Princy Susan Selvakumari

Department of Business Administration

Head of the Department | Assistant Professor

Published a chapter titled A Study on the Effectiveness of Customer Loyalty and Services Rendered by Times of India during COVID -19 in the Book The Socio-Economic Implications of the Coronavirus Pandemic (COVID-19) in India ; Name of the Publisher: Vani PublicationYear of Publication:2022; ISBN Number:978-93-90899-37-0
Published a Research Paper titled 'A Study on Customer Attitude Towards Eco-Friendly Products During Covid-19 with Reference to Chennai City' in Business Administration IndiaYear of Publication: 2021; ISSN 2690-1749
A Study on Attitudinal survey among Employees of HCL regarding the training and recreation Programmes