The initiative aimed to educate students and the local community on the harmful effects of substance abuse and the importance of early intervention. A key highlight of the event was the promotion of a dedicated mobile application developed by the Government of Tamil Nadu, which enables citizens to report drug-related concerns safely, securely, and anonymously.
This student-led campaign emphasized youth participation, civic responsibility, and proactive community engagement. The college encouraged widespread adoption of the app to strengthen collaborative efforts with local authorities in combating drug misuse.