Department of Commerce - CS

Dr. P. Sudha

Assistant Professor

Education

  • Ph.D - Sri Vasavi College, Full Time, Erode - 2011
  • M.Phil., Vellalar College for Women - 2004
  • M.Com., Vellalar College for Women - 2002
  • B.Com., Vellalar College for Women - 2000

Publications

  • Published a Book titled "Securities Law & Market Operation" ; Name of the Publisher: Sultan Chand & SonsYear of Publication:2022; ISBN Number:978-93-91820-10-7
  • Factors Influencing Towards the Purchasing Decision of Health Insurance Products Among the Customers in the Covid-19 Era – A Empirical Study, Journal of Interdisciplinary Cycle Research, May 2021 (ISSN No. 0022-1945, Impact Factor 6.2)
  • Indoctrination of Personal Care Product Usage Purposes of Female Consumers Via Television Advertisements: An Empirical Study – Journal of Interdisciplinary Cycle Research, February 2020 (ISSN No. 0022-1945, Impact Factor 6.2)
  • A Test of Efficient Market Hypothesis Through Random Investing and Professionally Managed Funds – International Journal of Business and Administration Research Review, July-Sep 2016. (ISSN NO:2348-0653, Impact Factor 3.853)
  • A Test of Efficient Market Hypothesis - in its Weak Form – International Journal of Business and Administration Research Review, Jan-Mar 2016. (ISSN NO:2348-0653, Impact Factor 3.853)
  • Consumer Awareness About Consumer Legislation – A Study, Indian Journal of Marketing, 2002, Volume 2, Issue 12, pp 29-32