Department of Commerce - General

Dr. S. Shantha Bai

Assistant Professor

Education

  • Ph.D., Human Resource Management, Pachaiyappas College - 2015
  • M.Phil, Marketing, IDE, University of Madras - 2006
  • M.Com., Ethiraj College for Women - 2001
  • B.A.Corporate Secretaryship, Ethiraj College for Women - 1999

Qualification

  • NET with JRF December 2005, UGC, Delhi.

Publications

  • Published a chapter titled Customer Relationship Management Concepts, Components and Recent Trends in the Book Emerging Trends in Finance, Marketing and Human Resource Management, ; Name of the Publisher: Academic ProvinceYear of Publication:2021; ISBN Number:  978-81-948555-2-1
  • Published a chapter titled “Impact of Covid-19 on the Services Industry" in the Book Indian Economy:Impact of Coronavirus and the Road Ahead ; Name of the Publisher: Dr. Eknath MundheYear of Publication:2021; ISBN Number:978-93-5566-511-9
  • Published Article in International Journal of Human Resource on the topic , A study on quality of worklife of employees in Private sector enterprises. ISSN No.2348048-3, Volume No.1, Issue No.1, July to December 2013.
  • Published Article in IJBARR on the topic, A study on recruitment and training practices in Indian industry with special reference to Chennai city. ISSN No. 2347-856X, April to June 2014.