Department of Business Administration

Dr. P. Princy Susan Selvakumari

Head of the Department | Assistant Professor


  • Ph.D
  • M.Phil., Vinayaka Mission University - 2009
  • MBA, University of Madras - 2008
  • BBA, Women's Christian College - 2004


  • Published a chapter titled A Study on the Effectiveness of Customer Loyalty and Services Rendered by Times of India during COVID -19 in the Book The Socio-Economic Implications of the Coronavirus Pandemic (COVID-19) in India ; Name of the Publisher: Vani PublicationYear of Publication:2022; ISBN Number:978-93-90899-37-0
  • Published a Research Paper titled 'A Study on Customer Attitude Towards Eco-Friendly Products During Covid-19 with Reference to Chennai City' in Business Administration IndiaYear of Publication: 2021; ISSN 2690-1749
  • A Study on Attitudinal survey among Employees of HCL regarding the training and recreation Programmes