info@cttewc.edu.in 044 2537 5753
info@cttewc.edu.in 044 2537 5753

WELCOME TO DEPARTMENT OF BUSINESS ADMINISTRATION BACHELOR OF BUSINESS ADMINISTRATION UNDERGRADUATE PROGRAM EXPOSURE TO INDUSTRY EXPERTS
GSUITE ENABLED CLASSROOMS
SMARTBOARD CLASSROOM
HIGHLY QUALIFIED TEACHERS

Department of Business Administration

Bachelor Of Business Administration

The Department of Business Administration empowers students by offering essential fundamental management knowledge and skills through curricular and co-curricular activities. The Department organizes conferences, symposium, workshops and Guest lectures and conducts various competitions such as Inter Collegiate paper presentation, Inter departmental Biz-Quiz and Departmental competitions through the Excel Management Club to develop the student’s managerial skills.

Undergraduate Program Eligibility

Minimum requirements for applying to the program

The Bachelor of Business Administration, undergraduate programme, at minimum requires the applicant to have obtained the pass percentage in Higher Secondary Level exam finals.

Overview

The Department Of Business Administration - Undergraduate Program

Objective

To strengthen the fundamentals that are required and very essential for students who are aspiring to be a part of the corporate and business world.

About Us

The Department of Business Administration empowers students by offering essential fundamental management knowledge and skills through curricular and co-curricular activities. The Department organizes conferences, symposium, workshops and Guest lectures and conducts various competitions such as Inter Collegiate paper presentation, Inter departmental Biz-Quiz and Departmental competitions through the Excel Management Club to develop the student’s managerial skills. Students apart from being trained in academic excellence are enabled to build their professional and employability skills through Internship, Certificate course, Industrial Visits.

Department Contact Information

Contact Us

Bachelor Of Business Administration

Department of Business Administration
CTTEWC main campus ,Chennai.

Mon – Fri 9:00A.M. – 4:00P.M.

Grievance redressal
grievances_bba@cttewc.edu.in

General Enquiry
044-2345-5432
enq_bba@cttewc.edu.in

Department Microsite

Department Events & Activities

Our Faculty

Department Of Business Administration

Accomplishments & Possibilities

Unique Infrastructure | Academic & Research | Your Future

Highlights of our Department

Our specialities

Higher Studies

Scope for further studies

Career Opportunities

Fulfilling career in Industry / Entrepreneurship
  • Students centric and friendly approach
  • Qualified full time faculty members from core management areas.
  • The Internship programme that the course offers gives the students Industrial Exposure & Research  experience that  build their professional skills & employability skills.
  • Faculty and students are encouraged to present research papers in conferences and Seminars.
  • Students active participation in Conference – International, National  and Inter Collegiate level  and other Competition
  • Programmes for curriculum enrichment – Bridge Course, Mini Project, Workshop, Career Guidance and  Spoken Tutorials
  • Enhancing the employability and overall personality of students through Management Club
  • Certificate courses offered by the Department
  • Master in Business Administration (MBA)
  • Master in Social Work (MSW)
  • Master in Financial  Management (MFM)
  • MBA Entrepreneurshi
  • Master Computer Application (MCA)
  • Master in Commerce (M.Com)
  • CA/ICWA/ACS
  • Post Graduate in Human Resource/Labour Law /Human Rights
  •  Entrepreneurs
  •   Banking Professional
  •   Executives/Manager-Human Resource
  •   Executives/Manager – Marketing / Advertising
  •   Executives/Manager – Finance /Accounts
  •   Executives/Manager- Customer Relationship/Business Development/FMCG
  •   Associate/Executives/manager

Courses & Outcomes

This Section details the different courses undertaken, over a period of Six Semesters to complete the Bachelor Of Business Administration – Undergraduate Program.

The courses are of the following varieties, Core papers that are mandatory, Electives that can be chosen from list of available electives and Laboratory practicals if applicable. The courses when successfully completed, collectively contribute towards the minimum requirement of awarding a Bachelor’s degree.

As part of the Madras University’s OBE – Outcome Based Education program, the desired outcome is presented along with each course.

Visit our official micro site for further information.

SYLLABUS FROM 2020 - 2021

Syllabus for students who joined on & after 2020 - 2021 academic year

Semester I

Language Paper I

பொதுத்தமிழ் Paper  – I:

இந்தப் பாடத்தைக் கற்றலின் முடிவில் மாணவியர்கள்

  • இக்கால இலக்கிய வகைகளை அறிந்து கொள்வர்
  • இக்கால இலக்கியங்களைத் துய்க்கும் முறைகளை அறிந்து கொள்வர்
  • இக்கால இலக்கியங்கள் உணர்த்தும் கருத்துக்களை அறிந்து கொள்வர்
  • இக்கால இலக்கிய வரலாற்றைத் தெரிந்து கொள்வர்
  • மொழியைத் திறம்பட பயன்படுத்தும் ஆற்றலைப் பெறுவர்.

 Hindi I:                                                            

By the end of the course, students will be able to

  • recollect the interesting words and phrases used in the prescribed texts
  • practise writing leave letters, complaint letters, order letters, and enquiry letters
  • analyse the concepts or themes in the prescribed texts
  • write error-free official memos, government orders, notices, and various forms of official correspondence

French I:

By the end of the course, students will be able to

  • remember basic words and phrases related to transportation, fruits, and vegetables
  • understand basic grammar concepts like articles, prepositions, verbs, and adjectives
  • practise pronunciation using listening comprehension activities
  • analyse sentence structures in simple texts
  • write short essays using simple vocabulary

Communicative English

After completing this course, the learners will be able to

  • recognise errors and use correct language
  • recognize their levels of language competency and improve upon them
  • comprehend ideas they listen to
  • demonstrate effective reading abilities
  • write simple sentence and develop them into a short paragraph
  • read and write independently
  • use English effectively for communicative purposes

Core Paper – I : Principles of Management

By the end of the course, students will be able to

  • understand the Roles, responsibilities and principles proposed by management experts
  • formulate plans and take decisions accordingly in an organisation
  • differentiate between organisations based on hierarchical structure
  • To categorise basic HR functions and implement control systems in an organization
  • interpret the responsibilities of businessmen towards ethical functioning

Core Paper – II : Financial Accounting

By the end of the course, students will be able to

  • identify the basic accounting concepts, principles and techniques of posting accounts
  • record financial transactions and prepare final accounts
  • analyze and interpret the accounting methods
  • assess the financial position of the business enterprise
  • evaluate the ethical issues and responsibilities of accounting profession

Allied Paper - I : Managerial Economics

By the end of the course, students will be able to

  • To list the terms and concept of Managerial Economic
  • Analyse the reasons for the existence of demand analysis
  • Apply pricing methods and strategies in general consideration of pricing
  • Evaluate the production and cost concept
  • Assess the market classification
  • Design short run and long run revenue curves of firm

Semester II

Language Paper II

பொதுத்தமிழ் Paper  – II:

இந்தப் பாடத்தைக் கற்றலின் முடிவில் மாணவியர்கள்

  • சங்க இலக்கிய அமைப்பினை அறிந்து கொள்வர்
  • அற இலக்கியங்கள் உணர்த்தும் விழுமியங்களை அறிந்து கொள்வர்
  • சங்க இலக்கியச் சிறப்பு இயல்புகளை அறிந்து கொள்வர்
  • சங்கம், சங்க மருவிய கால இலக்கிய வரலாற்றைத் தெரிந்து கொள்வர்
  • மொழியைத் திறம்பட பயன்படுத்தும் ஆற்றலைப் பெறுவர்

 Hindi II:

By the end of the course, students will be able to

  • remember new vocabulary learnt from translation practice (English to Hindi)
  • understand the dramatic elements in one-act plays
  • analyse the themes in short stories
  • enact scenes from one-act plays
  • write critical essays on prescribed texts

 French II:

By the end of the course, students will be able to

  • recollect new vocabulary learnt from prescribed texts
  • understand grammatical rules and sentence structures
  • apply grammar rules and write error-free sentences
  • develop conversations using simple vocabulary
  • write simple essays or stories using new vocabulary

English Paper II

After completing this course, the learners will be able to

  • recognise errors and use correct language
  • recognize their levels of language competency and improve upon them
  • comprehend ideas they listen to
  • demonstrate effective reading abilities
  • write simple sentence and develop them into a short paragraph
  • read and write independently
  • use English effectively for communicative purposes

Core Paper – III : Business Communication

By the end of the course, students will be able to

  • Understand the basics of communication and its barriers
  • Develop  business letters corresponding to stake holders of an organisation
  • Analyse the types and components of reports in an organisation
  • Evaluate modern methods of  communication in business

Core Paper – IV : Management Accounting

By the end of the course, students will be able to

  • understand how management accounting plays an important role in decision making process in a company
  • apply the management accounting tools and how do cost-benefit analysis
  • demonstrate the need for a balance between financial and non-financial information in decision making, control and performance
  • evaluate the principles and applications of management accounting

Allied Paper - II : International Trade

By the end of the course, students will be able to

  • Discuss the importance of International trade in the Global context
  • Classify the theories of foreign trade on absolute, comparative and equal cost difference
  • Analyse WTO regulations and others implication in India.
  • Apply the concept of balance of trade and balance of payment in the cases of disequilibrium
  • Compare the differences between Internal and International Trade
  • Evaluate International Monetary system

Semester III

Core Paper –V : Financial Management

By the end of the course, students will be able to

  • Recall the role of finance manager in the financial management of a company
  • Classify the theories of capital structures and leverage concepts
  • Analyse the components and factors influencing working capital
  • Apply cost of capital to assess the financial environment
  • Analyse the factors affecting dividend policies and dividend payments
  • Design the components of working capital,  according to the requirements of working capital

Core Paper –VI : Organisational Behaviour

By the end of the course, students will be able to

  • Understand the concepts and terms of Organizational Behaviour
  • Interpret how models, theories,and concepts about organisational behaviour can be used in practice in different workplaces
  • Demonstrate leadership skills and group behaviour
  • Analyse the attitudes of employees and organisational etiquettes
  • Assess the motivational strategies used in organisational settings recommend solutions for the Organisational Behaviour related challenges managers face

Core Paper –VII : Computer Application in Business

By the end of the course, students will be able to

  • Learn the terms and concepts of computer applications like MS-Word, MS-Excel, MS-Access
  • Manipulate data and create solutions to business problem using the above packages
  • Understand internet and its basic concepts and how business applications works in internet environment

Core Paper –VIII : Marketing Management

By the end of the course, students will be able to

  • Understand the role of marketing in any organisation
  • Describe key marketing concepts, theories and techniques for understanding different marketing situations
  • Analyse the major types of consumer buying behavior, stages in the buyer decision process , and different components of marketing
  • Assess the new product development process and its life cycle
  • Interpret various channels of distribution and demonstrate strategies for  sales management
  • Evaluate different appraisal and promotion methods in a company

Allied Paper – III : Business Statistics

By the end of the course, students will be able to

  •  Present diagrammatic representation of statistical data
  • Apply measures of central tendency, dispersion, and skewness in grouped and ungrouped data
  • Evaluate problem on correlation coefficient and regression lines
  • Apply mathematical computation techniques to find solutions to business related problems
  • Conduct business forecasting using time series analysis

Semester IV

Core Paper –IX : Human Resource Management

By the end of the course, students will be able to

  • Understand the importance of human resources and their effective management in organisations
  • Analyse the role of recruitment, selection and employee compensation in relation to the organisation’s business and hrm objectives
  • Assess the training methods and their impact on employees’s productivity
  • Compare and contrast the different techniques involved in performance appraisal process
  • Analyse the nature and sources of conflict and evaluate the different strategies used in  resolution of conflict examine current issues, trends,and processes in HRM

Core Paper –X : Business Regulatory Frame Work

By the end of the course, students will be able to

  • Discuss the Sale of Goods Act and contract of agency
  • Understand the Indian Companies Act 1956
  • Classify FEMA Act in the Global context.
  • Analyse the importance of Consumer Protection Act
  • Differentiate between Cyber Laws and other Business Laws
  • Evaluate the laws of Trade Mark within the business regulatory framework

Core Paper –XI : Financial Services

By the end of the course, students will be able to

  • Understand the key elements and components of financial services
  • Analyse the importance of financial markets, trading of securities, mutual funds, investment companies, and investor behaviour
  • Examine the various functions and regulations of financial markets
  • Evaluate the marketing strategies used in the financial services sector

Core Paper –XII : Management Information system

By the end of the course, students will be able to

  • Identify and analyze requirements for information systems in business environment
  • Understand and apply design principles in Information Systems
  • Identify the various hardware devices and their usage
  • Identify the MIS packages available in the market and their usage

Allied Paper – IV : Operation Research

By the end of the course, students will be able to

  • Understand concept of linear programming problem and solve by graphical and simplex method
  • Apply mathematical tools to solve optimisation problems
  • Build and solve transportation models and assignment models
  • Design simple models like cpm and pert
  • Perform error analysis using numerical methods

Semester V

Core Paper – XIII : Advertising Management and Sales Promotion

By the end of the course, students will be able to

  • Recall the objectives, tasks and processes in advertising
  • Understand the selection, planning and scheduling of mass media activities
  • Apply sales promotion activities required in an organization
  • Analyze the measurement of effectiveness of ethical practices, economics and social relevance
  • Evaluate different types of advertising agencies
  • Design and develop message and copy- content for advertisement

Core Paper – XIV : Research Methodology

By the end of the course, students will be able to

  • Define the research interest area using specific research designs
  • Understand the limitations of particular research
  • Perform literature reviews, describe sampling methods and identify measurement scales and research  instruments
  • Develop the key elements of a research proposal
  • Compare and contrast the different research methods
  • Formulate  hypothesis ,conduct  research and write a research report 

Core Paper – XV : Operations Management

By the end of the course, students will be able to

  • Determine the transformation model and understand the roles and responsibilities of Operations Managers and the challenges they face
  • Evaluate the quality processes in the manufacturing and service sectors in order to improve the operational performance
  • Develop a new product by identifying the customer needs and delivering the final product
  • Evaluate the operations functions, tools and underlying principles in manufacturing and service sectors to improve the organisational performance
  • Solve Operations Management issues and problems

Core Paper – XVI : Materials Management

By the end of the course, students will be able to

  • Understand the importance of Material Management
  • Analyze the purchase management principles
  • Apply inventory control techniques in stores management
  • Analyze the responsibility of the store keeper
  • Compare centralised and decentralized store keeper
  • Evaluate vendor rating in Vendor Management

Elective – I : Entrepreneurial Development

By the end of the course, students will be able to

  •  Identify the qualities and characteristics of successful entrepreneurs
  • Identify the most recognised source of finance for the start ups and expanding businesses
  • Understand the requirements to start one’s own business
  • implement relevant methods and tools for project management
  • Asses the role of marketing in small business ventures
  • Evaluate the effectiveness of different entrepreneurial strategies
  • Create appropriate business plan

Semester VI

Core Paper – XVII : Business Environment

By the end of the course, students will be able to

  • Understand the nature and significance of Business Environment.
  • Analyse the political environment in India.
  • Evaluate the social environment based on the social attitude and cultural heritage.
  • Analyse economic system and their impact on business
  • Compare and contrast the Government and Business relationships in India
  • Evaluate the financial systems in the financial environment

Core Paper – XVIII : Service Marketing

By the end of the course, students will be able to

  • Recognise and illustrate the main components of Services Marketing theory.
  • Understand how the Services Sector operates in developed economies
  • Differentiate between marketing physical products and intangible services, including dealing with the extended services marketing mix
  • Correlate how Customer Relationship Marketing (CRM), including the retention strategies create an environment that achieve excellence in customer service
  • Evaluate the challenges faced in the services delivery in the Services Gap Model

Core Paper – XIX : Business Taxation

By the end of the course, students will be able to

  • Understand various tax systems and related economic activities
  • Differentiate between direct and indirect tax assessment
  • Evaluate tax penalties, offences and penalties under various tax systems
  • Examine the methods of tax credit, tax imposition, tax exemption and tax deduction
  • Analyse the current tax rates, tax base and  periodical tax returns

Elective – II : Customer Relationship Management

By the end of the course, students will be able to

  • Identify how Customer Relationship Management creates value for the organisation and customers
  • Understand the link between Customer Service and Relationship in banks
  • Determine the stages in the Customer Relationship Management planning process
  • Explain how to build and manage successful Customer Relationship Management teams
  • Measure the importance of CRM for business success
  • Create business strategies based on Customer Relationship Management to attain customer satisfaction

Elective – III : Project work

SYLLABUS PRIOR TO 2020 - 2021

Syllabus for students who joined before 2020- 2021 academic year

Semester I

Language Paper I

பொதுத்தமிழ் Paper I – CLA1L

மாணவியர்கள் இந்தப் பாடத்தைக் கற்றலின் முடிவில்,

  • நாட்டுப்புற இலக்கியங்களின் வகைப்பாடுகள்,சிறுகதை, உரைநடை, மரபு கவிதை, புதுக்கவிதை ஆகியவற்றின் ஆசிரியர் குறிப்புகள், அவ்வாசிரியர்கள் வாழ்ந்த காலச்சூழல், அவர்கள் எழுதிய நூல்குறிப்புகள் முதலானவற்றை நினைவில் கொள்கிறார்கள்
  • படைப்பிலக்கியங்களின் முக்கியத்துவத்தையும் இலக்கியங்களின் தொன்மையையும் புரிந்து கொள்கிறார்கள்
  • ஊடகத்தில் மொழியைப் பயன்படுத்தும் முறை, துறைசார்ந்த கலைச்பசொற்களை அறிந்து கொள்ளுதல், சொற்களின் பொருள் அறிதல் ஆகிய மொழிப்பயிற்சியைப் பெறுகிறார்கள்
  • நாட்டுப்புற இலக்கியங்களின் வாயிலாகப் பெறப்படும் மனித உணர்வுகளையும் தற்கால இலக்கியங்களில் வெளிப்படும் சமூக அவலங்களையும் மதிப்பீடு செய்யும் தன்மையைப் பெறுகிறார்கள்
  • நவீன இலக்கிய உத்திகளை உள்வாங்கி அவற்றைப் பின்பற்றிக் கவிதை, கட்டுரை எழுதும் திறனைப் பெறுகிறார்கள்

Hindi I – CLE1E

By the end of the course, students will be able to
● recollect the interesting words and phrases used in the prescribed texts
● practise writing leave letters, complaint letters, order letters, and enquiry letters
● analyse the concepts or themes in the prescribed texts
● write error-free official memos, government orders, notices, and various forms of official correspondence

French I – CLK1S

By the end of the course, students will be able to
● remember basic words and phrases related to transportation, fruits, and vegetables
● understand basic grammar concepts like articles, prepositions, verbs, and adjectives
● practise pronunciation using listening comprehension activities
● analyse sentence structures in simple texts
● write short essays using simple vocabulary

English I –CLZ1K

By the end of the course, students will be able to
• remember English vowel and consonant sounds and symbols, along with the rules for word stress, sentence stress, intonation, and voice modulation
• understand the life and works of renowned writers
• apply grammatical rules of tense, aspect, auxiliaries, question tags, interrogative / negative statements in writing error-free sentences
• analyse poetic language or story elements in the prescribed texts
• write critical essays and enact scenes from the prescribed stories

Core Paper I: Financial Accounting - MAM1C

By the end of the course, students will be able to
• understand basic concepts, principles, and techniques in accounting and finance
• record financial transactions and prepare final accounts
• analyse and interpret accounting methods
• assess financial position of business enterprises
• evaluate ethical issues and responsibilities in accounting profession

Core Paper II: Principles of Management - MAM1D

By the end of the course, students will be able to
• understand roles, responsibilities, and principles proposed by management experts
• categorise basic HR functions and implement control systems in an organisation
• differentiate between organisations based on hierarchical structure
• interpret responsibilities of businessmen towards ethical functioning of an organisation
• evaluate management principles which define the role of a manager

Allied Paper I: Managerial Economics - MBM1A

By the end of the course, students will be able to
• remember terms and key concepts in Managerial Economics
• apply pricing methods and strategies in general consideration of pricing
• analyse reasons for existence of demand analysis
• evaluate production and cost concept
• design short-run and long-run revenue curves of firms

Semester II

Language Paper II

பொதுத்தமிழ் Paper II – CLA2H

மாணவியர்கள் இந்தப் பாடத்தைக் கற்றலின் முடிவில்,

  • சிற்றிலக்கியங்கள், கிறித்துவ இசுலாமிய இலக்கியங்கள் ஆகியவற்றின் ஆசிரியர் குறிப்புக்களையும், காலச்சூழலையும் நினைவில் வைத்துக் கொள்கிறார்கள்
  • சிற்றிலக்கியங்களில் எளிய மக்கள் கதைத் தலைவன் தலைவிகளாகப் படைக்கப்பட்டதன் நோக்கத்தைப் புரிந்து கொள்கிறார்கள்
  • நிலம் சார்ந்த மக்களின் வாழ்க்கை முறையையும் மூவேந்தர் மரபையும் காப்பிய இலக்கியத் தன்மையையும் புரிந்து கொள்கிறார்கள்
  • சிற்றிலக்கியங்களைப் பிற இலக்கியங்களோடு ஒப்பிட்டு இவ்விலக்கியங்கள் சமூகத்தை எவ்வாறு பிரதிபலிக்கின்றன என்பதை மதிப்பீடு செய்கிறார்கள்
  • இலக்கண விதிகளைக் கொண்டு தமிழ் மொழியில் தவறின்றிப் பேசவும் எழுதவும் பயிற்சி செய்கிறார்கள்

Hindi II – CLE2G

By the end of the course, students will be able to
● remember new vocabulary learnt from translation practice (English to Hindi)
● understand the dramatic elements in one-act plays
● analyse the themes in short stories
● enact scenes from one-act plays
● write critical essays on prescribed texts

French II – CLK2L

By the end of the course, students will be able to
● recollect new vocabulary learnt from prescribed texts
● understand grammatical rules and sentence structures
● apply grammar rules and write error-free sentences
● develop conversations using simple vocabulary
● write simple essays or stories using new vocabulary

English II –CLZ2K

By the end of the course, students will be able to
• recollect new vocabulary learnt through word-building activities
• apply grammatical rules of tenses, framing questions, and question tags in identifying errors in sentences
• analyse figurative language in prescribed poems
• evaluate story elements in short stories
• synthesise information and write critical essays on poems, short stories, and one-act plays

Core Paper III: Business Communication - MAM2C

By the end of the course, students will be able to
• understand basics of communication and its barriers
• analyse types and components of reports in an organisation
• evaluate modern methods of communication in business
• develop business letters corresponding to stake holders of an organisation

Core Paper IV: Management Accounting - MAM2E

By the end of the course, students will be able to
• understand how management accounting plays an important role in decision-making process in a company
• apply management accounting tools to do cost-benefit analysis
• demonstrate need for a balance between financial and non-financial information in decision making, control, and performance
• evaluate principles and applications of management accounting

Allied Paper II: International Trade - MBM2B

By the end of the course, students will be able to
• discuss the importance of International trade in global context
• classify theories of foreign trade based on absolute, comparative, and equal cost difference
• apply concept of balance of trade and balance of payment in cases of disequilibrium
• bring out differences between Internal and International Trade
• evaluate WTO regulations and other implications in India, along with International Monetary System

Semester III

Core Paper V: Financial Management - MAM3E

By the end of the course, students will be able to
• understand the role of finance manager in financial management of a
company
• classify theories of capital structures and leverage concepts
• analyse components and factors influencing working capital
• apply cost of capital to assess financial environment
• analyse factors affecting dividend policies and dividend payments
• design components of working capital based on requirements

Core Paper –VI: Organisational Behaviour - MAM3G

By the end of the course, students will be able to
• understand concepts and key terms in Organisational Behaviour
• demonstrate leadership skills and group behaviour
• analyse attitudes of employees and organisational etiquettes
• assess motivational strategies used in organisational settings
• suggest solutions for organisational behavior-related problems in a workplace

Core Paper-VIII: Marketing Management - MAM3J

By the end of the course, students will be able to
• understand role of marketing in an organisation
• describe key concepts, theories, and techniques in marketing
• analyse types of consumer buying behaviour, stages in buyer decision process, and different components of marketing
• assess new product development process and its life cycle
• interpret various channels of distribution and demonstrate strategies for sales management
• evaluate different appraisal and promotion methods in a company

Core Paper –VII : Computer Application in Business

By the end of the course, students will be able to

  • Learn the terms and concepts of computer applications like MS-Word, MS-Excel, MS-Access
  • Manipulate data and create solutions to business problem using the above packages
  • Understand internet and its basic concepts and how business applications works in internet environment

 

Allied: II BBA Business Mathematics and Statistics MBM3C

By the end of the course, students will be able to
• present diagrammatic representation of statistical data
• apply measures of central tendency, dispersion, and skewness in grouped and ungrouped data
• evaluate problem on correlation coefficient and regression lines
• apply mathematical computation techniques to find solutions to business related problems
• conduct business forecasting using time series analysis

Semester IV

Core Paper – IX: Human Resource Management - MAM4Z

By the end of the course, students will be able to
• realise the importance of human resource and their effective management in organizations
• understand process of recruitment, selection, and employee compensation in relation with organisation’s business and HRM objectives
• assess training methods and their impact on employee’s productivity
• describe different techniques involved in performance appraisal process
• analyse nature and sources of conflict, and evaluate different strategies used in resolution of conflict in an organisation

Core Paper –X: Business Regulatory Framework - MAM4M

By the end of the course, students will be able to
• understand Sale of Goods Act and contract of agency along with Indian Companies Act 1956
• discuss FEMA Act in global context
• analyse the importance of Consumer Protection Act
• differentiate between Cyber Laws and other Business Laws
• evaluate the laws of Trade Mark within the business regulatory framework

Core Paper –XI: Financial Services - MAM4N

By the end of the course, students will be able to
• understand key elements and components of financial services
• analyse the importance of financial markets, trading of securities, mutual funds, investment companies, and investor behaviour
• examine various functions and regulations of financial markets
• evaluate the marketing strategies used in financial services sector

Core Paper –XII : Management Information system

By the end of the course, students will be able to

  • Identify and analyze requirements for information systems in business environment
  • Understand and apply design principles in Information Systems
  • Identify the various hardware devices and their usage
  • Identify the MIS packages available in the market and their usage

 

Allied II: Operations Research MBM4D

By the end of the course, students will be able to
● understand concept of linear programming problem and solve by graphical and simplex method
● apply mathematical tools to solve optimisation problems
● build and solve Transportation Models and Assignment Models
● design simple models like CPM and PERT
● perform error analysis using numerical methods

Semester V

Core Paper – XVI: Material Management - MAM5W

By the end of the course, students will be able to
• understand the importance of Materials Management
• analyse Purchase Management Principles
• apply inventory control techniques in Stores Management
• analyse the responsibility of store-keepers
• compare centralised and de-centralised store keepers
• evaluate vendor rating in Vendor Management

Core Paper –XIII: Advertising Management and Sales Promotion - MAM5A

By the end of the course, students will be able to
• recall objectives, tasks, and processes in advertising
• understand selection, planning, and scheduling of mass media activities
• discuss sales promotion activities required in an organisation
• evaluate different types of advertising agencies
• design and develop message and copy-content for advertisements

Core Paper – XIV: Research Methodology - MAM5B

By the end of the course, students will be able to
• identify research area(s) using specific research designs
• perform literature reviews, describe sampling methods, and identify measurement scales and research instruments
• understand limitations of particular research
• develop key elements of a research proposal
• formulate hypothesis, conduct research, and write a research report

Core Paper-XV: Operations Management - MAM5C

By the end of the course, students will be able to
• determine transformation model, and understand the roles and responsibilities of Operations Managers and the challenges they face
• evaluate quality processes in manufacturing and service sectors
• assess operations functions, tools, and principles in manufacturing and service sectors to improve organisational performance
• solve Operations Management issues and problems
• develop a new product by identifying customer needs and deliver the final product

Elective-I Entrepreneurial Development - MEM5B

By the end of the course, students will be able to
• recollect qualities and characteristics of successful entrepreneurs
• identify the most recognised source of finance for start ups and expanding businesses
• understand the requirements to start one’s own business
• implement relevant methods and tools for project management
• assess the role of marketing in small business ventures
• evaluate effectiveness of entrepreneurial strategies and create appropriate business plans

Semester VI

Core Paper – XVII: Business EnvironmentMAM6X

By the end of the course, students will be able to
• understand the nature and significance of Business Environment
• analyse the political environment in India
• compare and contrast government and business relationships in India
• assess social environment based on social attitude and cultural heritage
• analyse the economic system and its impact on business

Core Paper – XVIII: Services MarketingMAM6Y

By the end of the course, students will be able to
• illustrate the main components of Services Marketing theory
• understand how Service Sector operates in developed economies and in service industries
• differentiate between marketing physical products and intangible services, including extended services marketing mix
• correlate how Customer Relationship Marketing (CRM), including retention strategies, creates an environment that achieve excellence in customer service
• evaluate the challenges faced in delivery in Services Gap Model

Elective-II Customer Relationship Management - MEM6A

By the end of the course, students will be able to
• identify how Customer Relationship Management creates value for organisation and its customers
• understand the link between Customer Service and bank relationships
• determine stages in Customer Relationship Management planning process
• explain how to build and manage successful Customer Relationship Management teams
• create business strategies based on Customer Relationship Management to attain customer satisfaction

Core Paper –XIX: Business TaxationMAM6K

By the end of the course, students will be able to
• understand tax systems and related economic activities
• differentiate between direct and indirect tax assessment
• analyse current tax rates, tax base, and periodical tax returns
• evaluate tax penalties, offences, and penalties under tax systems
• examine methods of tax credit, tax imposition, tax exemption, and tax deduction