The Department of Business Administration empowers students by offering essential fundamental management knowledge and skills through curricular and co-curricular activities. The Department organizes conferences, symposium, workshops and Guest lectures and conducts various competitions such as Inter Collegiate paper presentation, Inter departmental Biz-Quiz and Departmental competitions through the Excel Management Club to develop the student’s managerial skills.
The Bachelor of Business Administration, undergraduate programme, at minimum requires the applicant to have obtained the pass percentage in Higher Secondary Level exam finals.
Objective
To strengthen the fundamentals that are required and very essential for students who are aspiring to be a part of the corporate and business world.
About Us
The Department of Business Administration empowers students by offering essential fundamental management knowledge and skills through curricular and co-curricular activities. The Department organizes conferences, symposium, workshops and Guest lectures and conducts various competitions such as Inter Collegiate paper presentation, Inter departmental Biz-Quiz and Departmental competitions through the Excel Management Club to develop the student’s managerial skills. Students apart from being trained in academic excellence are enabled to build their professional and employability skills through Internship, Certificate course, Industrial Visits.
Chartered Accountants
Cost and Works Accountants
Financial Controllers Executives
Managers Consultants
Finance Analysts
Accounts Officers
Executives Management Consultants
Company Secretaries
Bank Jobs
This Section details the different courses undertaken, over a period of Six Semesters to complete the Bachelor Of Business Administration – Undergraduate Program.
The courses are of the following varieties, Core papers that are mandatory, Electives that can be chosen from list of available electives and Laboratory practicals if applicable. The courses when successfully completed, collectively contribute towards the minimum requirement of awarding a Bachelor’s degree.
Program Outcomes
On successful completion of Bachelor of Business Administration programme, students will acquire professional, managerial, and entrepreneurial skills and become successful professionals in the corporate world.
Program Specific Outcomes
By the end of BBA programme, students will be able to develop knowledge in core management areas like Human Resource, Marketing, Operations, and Finance, as well as analyse and devise solutions for business problems.
As part of the Madras University’s OBE – Outcome Based Education program, the desired outcome is presented along with each course.
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Semester I
பொதுத்தமிழ் Paper – I:
இந்தப் பாடத்தைக் கற்றலின் முடிவில் மாணவியர்கள்
Hindi I:
By the end of the course, students will be able to
French I:
By the end of the course, students will be able to
After completing this course, the learners will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
Semester II
பொதுத்தமிழ் Paper – II:
இந்தப் பாடத்தைக் கற்றலின் முடிவில் மாணவியர்கள்
Hindi II:
By the end of the course, students will be able to
French II:
By the end of the course, students will be able to
After completing this course, the learners will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
Semester III
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
Semester IV
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
Semester V
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
Semester VI
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
By the end of the course, students will be able to
Semester I
பொதுத்தமிழ் Paper I – CLA1L
மாணவியர்கள் இந்தப் பாடத்தைக் கற்றலின் முடிவில்,
Hindi I – CLE1E
By the end of the course, students will be able to
● recollect the interesting words and phrases used in the prescribed texts
● practise writing leave letters, complaint letters, order letters, and enquiry letters
● analyse the concepts or themes in the prescribed texts
● write error-free official memos, government orders, notices, and various forms of official correspondence
French I – CLK1S
By the end of the course, students will be able to
● remember basic words and phrases related to transportation, fruits, and vegetables
● understand basic grammar concepts like articles, prepositions, verbs, and adjectives
● practise pronunciation using listening comprehension activities
● analyse sentence structures in simple texts
● write short essays using simple vocabulary
By the end of the course, students will be able to
• remember English vowel and consonant sounds and symbols, along with the rules for word stress, sentence stress, intonation, and voice modulation
• understand the life and works of renowned writers
• apply grammatical rules of tense, aspect, auxiliaries, question tags, interrogative / negative statements in writing error-free sentences
• analyse poetic language or story elements in the prescribed texts
• write critical essays and enact scenes from the prescribed stories
By the end of the course, students will be able to
• understand basic concepts, principles, and techniques in accounting and finance
• record financial transactions and prepare final accounts
• analyse and interpret accounting methods
• assess financial position of business enterprises
• evaluate ethical issues and responsibilities in accounting profession
By the end of the course, students will be able to
• understand roles, responsibilities, and principles proposed by management experts
• categorise basic HR functions and implement control systems in an organisation
• differentiate between organisations based on hierarchical structure
• interpret responsibilities of businessmen towards ethical functioning of an organisation
• evaluate management principles which define the role of a manager
By the end of the course, students will be able to
• remember terms and key concepts in Managerial Economics
• apply pricing methods and strategies in general consideration of pricing
• analyse reasons for existence of demand analysis
• evaluate production and cost concept
• design short-run and long-run revenue curves of firms
Semester II
பொதுத்தமிழ் Paper II – CLA2H
மாணவியர்கள் இந்தப் பாடத்தைக் கற்றலின் முடிவில்,
Hindi II – CLE2G
By the end of the course, students will be able to
● remember new vocabulary learnt from translation practice (English to Hindi)
● understand the dramatic elements in one-act plays
● analyse the themes in short stories
● enact scenes from one-act plays
● write critical essays on prescribed texts
French II – CLK2L
By the end of the course, students will be able to
● recollect new vocabulary learnt from prescribed texts
● understand grammatical rules and sentence structures
● apply grammar rules and write error-free sentences
● develop conversations using simple vocabulary
● write simple essays or stories using new vocabulary
By the end of the course, students will be able to
• recollect new vocabulary learnt through word-building activities
• apply grammatical rules of tenses, framing questions, and question tags in identifying errors in sentences
• analyse figurative language in prescribed poems
• evaluate story elements in short stories
• synthesise information and write critical essays on poems, short stories, and one-act plays
By the end of the course, students will be able to
• understand basics of communication and its barriers
• analyse types and components of reports in an organisation
• evaluate modern methods of communication in business
• develop business letters corresponding to stake holders of an organisation
By the end of the course, students will be able to
• understand how management accounting plays an important role in decision-making process in a company
• apply management accounting tools to do cost-benefit analysis
• demonstrate need for a balance between financial and non-financial information in decision making, control, and performance
• evaluate principles and applications of management accounting
By the end of the course, students will be able to
• discuss the importance of International trade in global context
• classify theories of foreign trade based on absolute, comparative, and equal cost difference
• apply concept of balance of trade and balance of payment in cases of disequilibrium
• bring out differences between Internal and International Trade
• evaluate WTO regulations and other implications in India, along with International Monetary System
Semester III
By the end of the course, students will be able to
• understand the role of finance manager in financial management of a
company
• classify theories of capital structures and leverage concepts
• analyse components and factors influencing working capital
• apply cost of capital to assess financial environment
• analyse factors affecting dividend policies and dividend payments
• design components of working capital based on requirements
By the end of the course, students will be able to
• understand concepts and key terms in Organisational Behaviour
• demonstrate leadership skills and group behaviour
• analyse attitudes of employees and organisational etiquettes
• assess motivational strategies used in organisational settings
• suggest solutions for organisational behavior-related problems in a workplace
By the end of the course, students will be able to
• understand role of marketing in an organisation
• describe key concepts, theories, and techniques in marketing
• analyse types of consumer buying behaviour, stages in buyer decision process, and different components of marketing
• assess new product development process and its life cycle
• interpret various channels of distribution and demonstrate strategies for sales management
• evaluate different appraisal and promotion methods in a company
By the end of the course, students will be able to
By the end of the course, students will be able to
• present diagrammatic representation of statistical data
• apply measures of central tendency, dispersion, and skewness in grouped and ungrouped data
• evaluate problem on correlation coefficient and regression lines
• apply mathematical computation techniques to find solutions to business related problems
• conduct business forecasting using time series analysis
Semester IV
By the end of the course, students will be able to
• realise the importance of human resource and their effective management in organizations
• understand process of recruitment, selection, and employee compensation in relation with organisation’s business and HRM objectives
• assess training methods and their impact on employee’s productivity
• describe different techniques involved in performance appraisal process
• analyse nature and sources of conflict, and evaluate different strategies used in resolution of conflict in an organisation
By the end of the course, students will be able to
• understand Sale of Goods Act and contract of agency along with Indian Companies Act 1956
• discuss FEMA Act in global context
• analyse the importance of Consumer Protection Act
• differentiate between Cyber Laws and other Business Laws
• evaluate the laws of Trade Mark within the business regulatory framework
By the end of the course, students will be able to
• understand key elements and components of financial services
• analyse the importance of financial markets, trading of securities, mutual funds, investment companies, and investor behaviour
• examine various functions and regulations of financial markets
• evaluate the marketing strategies used in financial services sector
By the end of the course, students will be able to
By the end of the course, students will be able to
● understand concept of linear programming problem and solve by graphical and simplex method
● apply mathematical tools to solve optimisation problems
● build and solve Transportation Models and Assignment Models
● design simple models like CPM and PERT
● perform error analysis using numerical methods
Semester V
By the end of the course, students will be able to
• understand the importance of Materials Management
• analyse Purchase Management Principles
• apply inventory control techniques in Stores Management
• analyse the responsibility of store-keepers
• compare centralised and de-centralised store keepers
• evaluate vendor rating in Vendor Management
By the end of the course, students will be able to
• recall objectives, tasks, and processes in advertising
• understand selection, planning, and scheduling of mass media activities
• discuss sales promotion activities required in an organisation
• evaluate different types of advertising agencies
• design and develop message and copy-content for advertisements
By the end of the course, students will be able to
• identify research area(s) using specific research designs
• perform literature reviews, describe sampling methods, and identify measurement scales and research instruments
• understand limitations of particular research
• develop key elements of a research proposal
• formulate hypothesis, conduct research, and write a research report
By the end of the course, students will be able to
• determine transformation model, and understand the roles and responsibilities of Operations Managers and the challenges they face
• evaluate quality processes in manufacturing and service sectors
• assess operations functions, tools, and principles in manufacturing and service sectors to improve organisational performance
• solve Operations Management issues and problems
• develop a new product by identifying customer needs and deliver the final product
By the end of the course, students will be able to
• recollect qualities and characteristics of successful entrepreneurs
• identify the most recognised source of finance for start ups and expanding businesses
• understand the requirements to start one’s own business
• implement relevant methods and tools for project management
• assess the role of marketing in small business ventures
• evaluate effectiveness of entrepreneurial strategies and create appropriate business plans
Semester VI
By the end of the course, students will be able to
• understand the nature and significance of Business Environment
• analyse the political environment in India
• compare and contrast government and business relationships in India
• assess social environment based on social attitude and cultural heritage
• analyse the economic system and its impact on business
By the end of the course, students will be able to
• illustrate the main components of Services Marketing theory
• understand how Service Sector operates in developed economies and in service industries
• differentiate between marketing physical products and intangible services, including extended services marketing mix
• correlate how Customer Relationship Marketing (CRM), including retention strategies, creates an environment that achieve excellence in customer service
• evaluate the challenges faced in delivery in Services Gap Model
By the end of the course, students will be able to
• identify how Customer Relationship Management creates value for organisation and its customers
• understand the link between Customer Service and bank relationships
• determine stages in Customer Relationship Management planning process
• explain how to build and manage successful Customer Relationship Management teams
• create business strategies based on Customer Relationship Management to attain customer satisfaction
By the end of the course, students will be able to
• understand tax systems and related economic activities
• differentiate between direct and indirect tax assessment
• analyse current tax rates, tax base, and periodical tax returns
• evaluate tax penalties, offences, and penalties under tax systems
• examine methods of tax credit, tax imposition, tax exemption, and tax deduction